SciFri Findings is a series that explores new practices in journalism and science communication, and their impact on our audiences. Sign up for our newsletter to get the latest reports! At the start ...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Christophe Collet, CEO at S4M. When was ...
Every year, marketers spend billions of dollars on campaigns meant to attract, retain, and upsell customers. Yet despite this massive investment, it can be extremely challenging to determine how ...
Microsoft alone runs approximately 100,000 A/B tests each year to continuously optimize products. A famous Gmail experiment, ...
What makes a good headline? Over-the-top superlatives? Clever wordplay? Eye-popping numbers? Newsrooms grapple with this question on a daily basis. Headline writing is an art, a careful balance of ...
Segment your audience to understand nuanced behaviors, and tailor A/B tests accordingly for more accurate insights. Ensure A/B tests run for a sufficient duration to capture meaningful data. Rushing ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results