New platform unifies conversion tracking from CRMs, call tracking, and manual sources to automatically qualify leads ...

Pay-per-click (PPC) tracking helps you understand and measure the performance of your PPC marketing campaigns. You can run PPC ads across various platforms. Like Google Ads, Bing Ads, and social media ...

Mobile advertising network InMobi has launched the InMobi Ad Tracker, its UDID independent conversion-tracking platform for advertisers. Both separate from the InMobi ad-network and free to integrate, ...

In the early days of digital advertising, it was pretty straightforward. Put in some keywords, set budgets and track your clicks and click-through rate. As ad platforms evolved to measure actual ...

Conversion tracking tends to be one of those things advertisers set up once and then forget about, until something fails – big time. But in my 16 years of experience running Google Ads, I can ...

Google Ads can be a powerful tool to drive traffic, generate leads, and increase sales. However, managing your campaigns successfully can be a complicated task – especially as a small business owner ...

Google is notifying some advertisers that they do not comply with Google's EU User Consent Policy, i.e. Consent Mode v2 and that as of July 21st and will turn off personalized and non-personalized ads ...