AppLovin's AI-driven AXON platform delivers superior ad targeting and monetization, creating a sustainable competitive advantage in mobile advertising, especially gaming. The company’s transition to a ...

The income structures within advertising agencies have shifted dramatically over the last century, with generative AI poised to disrupt them once more. This analysis traces the historical evolution of ...

Any single attribution model will fail in modern marketing. What matters is designing attribution that is resilient, ...

Posts from this topic will be added to your daily email digest and your homepage feed. The upcoming changes follow Meta being fined $266 million in April over its ‘consent or pay’ ad model. The ...