The Wall Street Journal claims Apple is giving its own apps preferential treatment in the iOS App Store search results. During a wide-ranging test of basic app search terms like “maps”, WSJ discovered ...

Apple will next year introduce more ads in the App Store "to increase opportunity" in search results, the company has announced. According to an update to Apple's Ads website, additional ads will ...

Apple is preparing to expand the number of advertisements displayed in App Store search results, signaling a deeper push into performance-driven app discovery. According to a new update published on ...

Natural language App Store search was part of the October iOS 18.1 update, but Apple’s reminder today was the first time I’ve seen it on my iPhone. Natural language App Store search was part of the ...

Apple is adding more ad slots to App Store search results, creating new install opportunities while increasing competition for high-intent searches. Apple is expanding ads in App Store search results, ...

Apple launched a new App Store on the web today, allowing users to browse through and search for apps across all of its platforms. The updated apps.apple.com site provides a drop down for each ...