The European Commission today said it found that Apple Maps and Apple Ads should not be designated as "gateways" under the EU ...

On January 22, 1984, the Apple commercial for the Macintosh 128K aired during the Super Bowl. The "1984" Mac ad became Apple's greatest ever.

In an email to developers this week, Apple indicated that it will begin showing additional ads in App Store search results ...

It's lauded as one of the most effective ads ever made, it stunned viewers, but on January 22, during the Super Bowl, "1984" launched the Macintosh without even showing the product once. It almost ...

If you’re still calling it Apple Search Ads, you’re already behind. Earlier this year, Apple dropped the “Search” and rebranded to simply Apple Ads – a move that signals something bigger than a name ...

Apple's video arrives years after the company's famous “I’m a Mac, and I’m a PC” ads took numerous jabs at the alleged deficiencies of Windows computers. Ironically, the actor Justin Long, who ...

Commentary: You don't need an 81-slide deck to convince your parents to buy you a Mac for college. Apple should change its tone to get its advertising groove back. Bridget Carey is an award-winning ...