Influencer marketing has been a growing trend in digital marketing over the past few years, and it’s only gaining momentum in 2017. B2C brands have historically been the most eager adopters of ...

Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Digital content marketing has existed for at least 10 years, but some businesses still make elementary mistakes ...

As a result, 2026 will see more brands revamping their efforts to invest in their employees. AI consultancies will become ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. In the dynamic world of B2B ...

Trying to make sense of the world around us is a part of human nature. That’s why we love stories. It’s easy to find lots of storytelling examples in B2C marketing campaigns, but what about B2B? Does ...

How B2B marketing leaders prioritize under pressure, align with business outcomes, and make confident trade-offs that drive revenue.

So, you’re looking to really nail down your B2B marketing strategy? It’s not always easy, right? You’ve got different people ...

To overcome the curse of knowledge and craft messages that resonate, B2B leaders and marketers must embrace simplicity and clarity in their communication. Seek writing partners who have a proven track ...

As B2B buying grows more complex, business-to-person marketing helps brands reach real individuals through identity ...

Despite the benefits of aligning strategies, marketing and SEO managers don’t always have the same goals when it comes to promoting content, from what I have observed with clients and partners. Often, ...