Discover an easy everyday makeup routine perfect for both day and night! Watch as our host, with long, dark, wavy hair, ...

October always brings a gentle wave of pink, a visual reminder of strength, unity, and awareness during Breast Cancer Awareness Month. One of the most heartfelt ways the beauty community shows support ...

Need a little last minute halloween makeup inspiration? We got you. Yup, this is the easiest, quickest mermaid makeup tutorial, ever. It's totally foolproof. Watch our short video tutorial below and ...

Ahead, our K-beauty experts break down the four essential Korean makeup trends to know in 2026, from fresh-faced techniques ...

Say hello to a 'peachy beachy girl summer'! The queen of the micro-trend just declared it so. Hailey Bieber, the mother of Strawberry Girl Summer, has shared a makeup get ready with me for the first ...

Whether you’re looking for a minimal, everyday look for fall, or need a full-on glam look for evening, the toasty makeup trend is a great way to embrace the new season. The toasty makeup trend was ...

May the odds be ever in your favor. Tickets to the sought-after Ulta Beauty World 2026 convention go sale today, here's when ...