Sometimes the most effective shifts don’t start with convincing people to think differently. They start by getting them to ...

Most organizations approach culture change through training and communication, assuming that if you educate people and build their skills, you can expect action. But people’s behavior rarely changes ...

Most organizations try to change workplace behavior through education, communication campaigns, and training, but these ...

Over the course of four sessions, my patient, Stacey, and I worked toward her goals of sleeping more, checking her email less and spending more quality time with her family. She successfully developed ...

Suppose you want to eat healthier, exercise more, or avoid getting in arguments with your partner. Each of these requires behavior change, but changing behavior can be challenging. An important first ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

Sealed surfaces, artificial light and constant noise: What is part of everyday life for humans poses major challenges for ...

Understanding, predicting, and changing behavior is the holy grail of managers, politicians, and academics alike. I sat down with eminent social psychologist Prof Saadi Lahlou of the London School of ...

Making people feel positive about themselves gets better results than negativity. Here’s a common pattern in my house. See if it seems familiar to you. After my husband showers, he often forgets to ...