We live in a world driven by data, and leveraging it appropriately in a retail setup has proved its worth in providing relevant and valuable customer experiences. However, the biggest hurdle, one ...

Concept: Every day retailers collect behavioral and transactional data on web site visitors and shoppers. TellApart offers retailers the ability to merge that information in a cloud-based store to ...

Data analytics is the science of analyzing raw data to make conclusions about that information. It helps businesses perform ...

Retail is standing at a crossroads. Shopper expectations are rising, channels are multiplying and AI is redefining how, where and why people buy. Yet beneath all this innovation, one thing quietly ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

As AI continues to reshape the business technology landscape, one thing remains unchanged: Customer data is the fuel that fires business engines in the drive for value and growth. Thanks to a new ...

BUFFALO, N.Y. (WIVB) — Retailers including Wegmans are no longer permitted to collect customers’ data through facial recognition technology across Erie County, according to a new law passed by local ...