Imagine if you were a product designer who wanted to see what an actual physical object would look like in different colors or patterns. Well, MIT has designed a system that allows users to easily do ...

An object's color appears differently under different lighting and against different backgrounds — for different viewers. But that doesn't mean colors are subjective. When you purchase through links ...

A week or so ago, I got a question on Facebook that was relayed from one of the kids of a college friend, which I'll paraphrase as "What's the physics explanation of what gives objects their color?" ...

A vivid blue shape blooming across new satellite images has jolted researchers who spend their careers scanning for subtle ...