Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Any effort to stand out in a crowded marketplace teaming with competition should center on ...

AI search is evolving fast, but early patterns are emerging. In our B2B client work, we’ve seen specific types of content consistently surface in LLM-driven results. These formats – when structured ...

Leverage the STEP Content Framework to create diverse, engaging, and impactful LinkedIn content. Balance storytelling, thought leadership and personal content to boost credibility and connection on ...

Content marketing has always been an effective way to attract and retain customers by creating and distributing content that's relevant to them. That's also true for B2B companies. However, because ...

Unlike traditional marketing, which is often interruptive and promoter-centered, content marketing aims to provide the target audience with information that is genuinely useful and enjoyable. Content ...

Your potential client's or current customer's reasoning is far from being entirely objective or procedural. It's hardly ever "I want to solve this problem or need, so I'll just do X to address it." ...