Add Yahoo as a preferred source to see more of our stories on Google. The minty fresh marketing materials will include visuals that only depict a "pea-sized" amount of product, instead of the typical ...

Four years ago, the American Den tal Association gave its seal of “recognition” to Procter & Gamble’s fluoridated Crest toothpaste, and the $320 million dentifrice industry has not been the same since ...

Procter & Gamble has agreed to revise packaging of its Crest toothpaste brand under an agreement with Texas Attorney General ...

(Reuters) -Procter & Gamble and Colgate-Palmolive are among the defendants in six new lawsuits targeting the sale of toothpaste and mouth rinse for young children because the products contain fluoride ...

Procter & Gamble agrees to change marketing of Crest toothpaste to children after Texas AG claims misleading images could harm health and development.

Procter & Gamble to depict 'appropriate' toothpaste amounts Colgate-Palmolive reached similar agreement in September Fluoride linked to lower IQ in study criticized by Iowa professor Procter & Gamble ...

"The Bachelor" host Chris Harrison may have lost another gig as Crest toothpaste's brand parent company, Procter & Gamble, is reconsidering using ads featuring the star. Harrison, 49, has found ...

Crest toothpaste will join competitor Colgate in adjusting its labeling and marketing so that it "accurately depicts the recommended amount of fluoride toothpaste for children" after reaching an ...