As AI continues to reshape the business technology landscape, one thing remains unchanged: Customer data is the fuel that fires business engines in the drive for value and growth. Thanks to a new ...

Forbes contributors publish independent expert analyses and insights. I am an entrepreneur using AI to make public info easy to understand. For companies that are looking for a practical AI ...

Modern CX depends less on where data lives and more on how signals, AI, and governance come together at decision time.

It’s long been known that excellent customer service is critical for companies’ bottom lines, and the numbers continue to support that. Research from The Harvard Business Review found that customers ...

The human brain doesn’t remember everything verbatim. It remembers meaning. Patterns. Emotional weight. That’s the standard ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

Marketing relies on seamless access to data, but customer information is often trapped in silos across teams and platforms.

Once a promising but mostly supportive tool, artificial intelligence now stands at the center of how businesses manage and interpret customer data. Its capabilities are reshaping industries, enabling ...

The new online portal offers a look at how the agency is doing, as its new commissioner passes his 100 day mark on the job. Social Security Administration Commissioner Martin O’Malley has been on the ...

If your business is struggling to manage customer profiles and customer master data across different departments, Customer Master Data Management (CMDM) solutions could be the answer. These tools ...