Meta’s tracking ads business could be facing further legal blows in the European Union: An influential adviser to the bloc’s top court affirmed Thursday that the region’s privacy laws limit how long ...

Are you ready for the significant changes to Google Analytics and Google Ads that are coming on June 15? Your business may ...

Forbes contributors publish independent expert analyses and insights. Jason Alan Snyder is a technologist covering AI and innovation. Amazon’s advertising business continues to break records. In Q3 ...

The days of spray-and-pray advertising are dead. They have been for a long time. These days, audience targeting is a critical part of any marketing campaign. Most marketers use Big Data—the decade's ...

Google is discontinuing first click, linear, time decay, and position-based attribution models in Google Ads from mid-July 2023. The company favors its AI-powered, data-driven attribution model for ...

Privacy and transparency issues are increasingly coming into focus as the Hollywood giants aim to profit from user info. By Winston Cho, Alex Weprin There’s an ...

Disney is celebrating the first birthday of ad-supported Disney+ with a new slate of targeting and measurement options for advertisers. On Friday, Disney announced that, in addition to making Disney+ ...

GoodRx will pay $25 million to settle claims it shared users’ sensitive data with third parties like Meta and Google without consent. FTC found violations of federal law, including the Health Breach ...

I’ve been saying for years that addressable advertising was a strategic mistake. Not because targeting shouldn’t exist, but because building an ecosystem dependent on granular identity, location ...