Google’s Demand Gen gets more shoppable — and more measurable

Google’s Demand Gen updates make video ads more shoppable and measurable across YouTube and Google.
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Google’s new Demand Gen channel controls available in beta

Google is rolling out channel controls in beta for Demand Gen campaigns, giving advertisers more granular control over where their visual ads appear across Google’s ecosystem. The new controls, first ...

OOH is performance marketing’s missing layer for creating demand

Performance marketing is highly effective at capturing demand, but far less effective at creating it. Elliot Ward, founder of ...