Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Overview  AI now drives personalization, advertising, content, analytics, and customer engagementPredictive intelligence has replaced intuition-led marketi ...

To implement a digital marketing campaign you'll need the essentials: access to a computer, an internet connection and the ability to create appealing digital marketing content—including research or ...

Digital marketing is all about using online platforms and digital tools to connect with your customers and grow your business. Think social media campaigns, email marketing, SEO, content creation, and ...

Finding the right digital marketing agency can feel like a big task, right? It’s like trying to pick the best tool for a job ...

At the turn of the 20th century, American marketing pioneer John Wanamaker lamented that “half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Over a hundred years ...

Choose your path to attracting an audience and taking advantage of SEO with this variety of digital marketing courses. Digital marketing is key for businesses that wish to increase brand awareness and ...

Do you want to reach your customers online? Digital marketing enables you to deliver marketing messaging to your ideal customers on a variety of platforms online. In this guide, we’re going to look at ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...