A direct mail campaign proves to be a powerful lead generator for small businesses, delivering measurable returns in an age dominated by digital noise. With carefully crafted messages and targeted ...

Digital fundraising efforts are almost three times as effective as phone fundraising campaigns at getting donors to give and increasing overall revenue, according to a new survey. The BWF Groundwork ...

PostcardMania reports growth in 2025 across multiple sectors, led by renewed demand for traditional direct mail and accelerated automation.

A new study conducted by the Center for Campaign Innovation argues that creative testing isn't a luxury -- it's a necessity.