We’ve all heard an urban legend or two in our time. Usually they are creepy tales told during sleepovers or over a campfire, like Bloody Mary. Legend has it that if you close the lights, look into a ...

Retail direct mail performs best when it aligns with how consumers prefer to engage. Timely delivery, clear offers, relevant ...

Direct mail remains one of the channels with the strongest ROI for marketers, regardless of their business model, size, or location. But that doesn’t mean the business hasn’t changed — or that more ...

David is a best-selling author, speaker and trainer. He is also CEO of IPD, a world-class marketing agency based in Tampa, Florida. The only thing that’s certain in marketing is this: Nothing is ...

Direct mail is far from dead — it has evolved into a more strategic and tech-driven marketing tool, capable of delivering high ROI in the digital age. As we move closer to 2025, direct mail is poised ...

Some marketing efforts focus on Internet sales, but spam-deleting applications are making it tougher to reach potential customers through e-mail. In the early 2000s, with the booming growth of the ...

Opinions expressed by Entrepreneur contributors are their own. Ask yourself a quick question: How much of your current marketing spend is on direct mail? The common misconception is that direct mail ...

The United States Postal Service wants to revitalize direct mail marketing and thereby unveiled an incentive program for 2024 designed to boost First-Class and Marketing Mail volumes. With postage ...

Opinions expressed by Entrepreneur contributors are their own. When you work in direct mail, like I do, it means spending some time defending your business. I can’t tell you how often people tell me ...

In an era where digital channels are overcrowded and consumer attention spans are stretched thin, US Data Corporation is throwing a spotlight on the enduring effectiveness and dynamic nature of direct ...

Direct marketing evolved as a technique to reach pre-qualified customers at a reasonable cost—over against mass marketing in which, for every qualified customer, several hundred totally disinterested ...