Even if one or more of the usual metrics may work for you, they’re likely not the only metrics you should care about. As frustrating as it is to hear “It depends” when you need an answer, it’s far ...

For the people who keep saying email is dead, your inbox must be a lonely place to hang out. For most, though, it’s overrun with emails from brands trying to get your attention, whether you asked for ...

Everest offers marketers a fully integrated solution to build, test, measure, and optimize email campaigns Platform includes best of 250ok, Return Path, and BriteVerify, plus all-new capabilities ...

Getting the right message to the right client at the right time is the holy grail for any marketing leader. But these days, a growing universe of marketing channels can leave marketers wondering which ...

A common mistake in email marketing is using AI as a tactical shortcut without understanding customer needs and intent. Successful AI-powered email marketing focuses on anticipating and meeting ...

JACKSONVILLE, Fla. – Even with inflation still weighing on budgets, small businesses are doubling down on marketing in 2026 — and that’s a smart sign, according to Constant Contact. “More businesses, ...

Mike Maynard is the CEO at Napier, a marketing agency for B2B technology firms that accelerates the customer journey for prospects. Email marketing still matters—perhaps more than it ever has. There.

On average, businesses garner an email marketing ROI of $10 to $36 per $1 spent, according to a 2025 study by Litmus. That’s why email marketing is widely considered the driver of the highest rate of ...

Forbes contributors publish independent expert analyses and insights. Geri Stengel writes about the success factors of women entrepreneurs. Martha Bitar, CEO and cofounder, and Rebecca Shostak, CBO ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...

With social media, paid advertisements and content tailored by algorithms everywhere, email marketing remains a leading channel, as it is always strong, personal and achieves profits. WLNWEmailNews ...