Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Digital content marketing has existed for at least 10 years, but some businesses still make elementary mistakes ...

AI-driven creative is transforming B2B advertising by connecting creative decisions to pipeline, revenue, and measurable ...

Humans are incredibly diverse – and it’s marketing’s job to respect, engage, and nurture that. Expanding a B2B business from English-only strategies to regional, multi-language campaigns can ...

B2B lead generation marketers: Have you tried Google Discovery ads yet? According to Google, Discovery ads: “…help you reach up to 2.9 billion people as they browse feeds on YouTube, check the Gmail ...

This week, The Drum published The B2B Agency Hotlist, a definitive guide to the agencies making B2B the most exciting place in marketing right now. Now, creatives from some of those agencies share ...

Let’s face it, no one expected in-person events and gatherings to still be (somewhat) on hold in 2022, two years after the infamous Covid-19 pandemic first shook the world. While we knew things ...

According to research, there were a staggering 5.7 million private sector businesses at the start of 2017 in the UK, which is 197,000 more than 2016, and 2.2 million more since 2000. Yet there’s an ...

Businesses of all sizes across the world are leveraging the help of influencers for their B2B marketing. B2B influencer marketing is a cheap and efficient way to create successful marketing campaigns ...

PMax for B2B depends on conversion signals, market size, and tolerance for automation. Learn when it’s worth testing.

To many, B2B marketing has traditionally been jargon-laden and dense, weighed down by work that hammers business targets with dreary copy, imagery and promises of solutions to their problems. But ...

In April, Signal Hill Insights shared research revealing that senior executives are twice as likely to be “power listeners” of podcasts and on-demand audio. Now they’re unveiling more data on how B2B ...

HumourScope founder Paddy Gilmore says serious brands are missing the punchline in B2B. Humor in B2B ads is, traditionally, seen as the very poor cousin to humor in B2C ads. Think of funny B2C and ...