Research continues to indicate how imperative it is for us to start protecting our memory earlier in life. But when it comes to implicit vs. explicit memory, what’s the difference? Why are they ...

Memory is a single word for a complicated brain process that actually takes many different forms. So what exactly is “memory,” and how can you keep your memory strong? You’ve likely heard of the two ...

New research from scientists around the globe has produced the strongest evidence to date that there are two separate cognitive systems. Three unrelated studies from March of 2014 offer new clues to ...

Citations: Lee, Angela Y.. 2002. Effects of Implicit Memory on Memory-Based versus Stimulus-Based Brand Choice. Journal of Marketing Research. (4)440-454.