Google released one-click event tracking in GA4 with two features: "Mark as key event" and "Create key event." Machine learning identifies important site events automatically, eliminating manual setup ...

GA4 introduces 'key events' to replace conversions in behavioral analytics. Conversions will now be consistently defined across Google Ads and Analytics. GA4 is ...

Duplicate conversions are one of the most overlooked – and most damaging – problems in conversion tracking. If your reporting inflates the number of conversions, your performance strategy is based on ...

To ensure greater consistency with Google Ads, GA4 is replacing conversions with 'key events' for behavioral analytics in its reports. Google Analytics is shifting from tracking conversions to using ...