Google Ads may soon let advertisers manage tags in-platform, streamlining setup and reducing reliance on external tools.

Google may be integrating Google Tag Manager directly into the Google Ads interface. The integration of Tag Manager also comes with a new interface and user experience. This was first spotted by ...

Google Ads published new reporting data retention limits that change how long advertisers can access historical performance ...

CNBC's Deidre Bosa joins 'The Exchange' with details about Google's new ad interface on mobile AI searches. Got a confidential news tip? We want to hear from you. Sign up for free newsletters and get ...

Google’s new Ask Advisor aims to unify campaign management, analytics and optimization workflows through a Gemini-powered AI ...

Paid search has always been a moving target. In 2026, with platforms dominated by AI and Performance Max, Google has continuously pushed the industry toward automation. Yet, the myth of “set it and ...

Editor's take: Despite the AI boom and other major shifts on the web, advertising remains Google's – and Alphabet's – primary revenue source. The company recently began a slow rollout of a new ads ...

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google officially drops support for FAQ rich results, ...

Think audience signals drive PMax? Think again. Learn what really controls your Performance Max targeting – and how to make it work for you. If you’re running Performance Max, or planning to launch a ...