Using gradients, a progression of color that goes seamlessly from one shade to the next, can be an ideal way to dress up a background or add a jolt of color to a logo, avatar or other image file.

Perhaps you’re creating a brand identity for a gym, a new product line for yoga instructors, or an ad for a sporting event. Whatever the case, color will play a vital role in the success of your ...

Have you ever looked at a design and felt an immediate emotional pull—calmness, excitement, or even nostalgia—without quite knowing why? That’s the power of color. It’s not just a visual element; it’s ...

Our palette represents the vibrant and tenacious nature of our community, as well as our rigorous academic standards and storied history. UB’s signature blue and white dates back to 1886, 40 years ...