Whether you are a business owner, a social media influencer, a budding entrepreneur or someone simply trying to get their first copywriting job, knowing how to write clear and compelling copy is ...

“Send it,” said Kelsey, my fiancé. I pursed my lips. “It’s ready,” she said. I was writing an email, an article-submission pitch to Ginny Soskey, the former editor of the HubSpot Marketing Blog, one ...

Copywriting - i.e. the writing of publicity material, is an art and a science. Becoming proficient at it requires time and effort. Great copy can make a big difference in the effectiveness of your ...

Avoid common pitfalls of automated ad copy in Google Ads. Here’s how to keep your ad copy clear, accurate, and on-brand. While these tools can speed up the process of launching campaigns, they often ...

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Ramit Sethi, CEO of GrowthLab and I Will Teach You To Be Rich, has created a business out of teaching entrepreneurs to be more focused, more efficient, and more productive. Along with free content and ...

Having a flair for writing is a big plus when developing marketing materials, but creativity only comes after you do your homework and crunch some numbers. Writing copy for ads, brochures, fliers and ...

Nothing irritates me more than being told that there are “3 Secrets” to great copy. Worst still are those marketing promises that say something like, “3 Secrets that the copy gurus don't want you to ...

The key to persuading consumers that you have what they need or want is to determine exactly what it is they need or want -- or believe they do. Trying to sell someone a product or service based on ...

When testing copy, make it worth testing. Use power words or emotional calls-to-action to really analyze what messaging has a stronger appeal and why. When it comes to creating ads that convert ...

Google’s Smart Bidding system is a set of automated ad bidding strategies that use machine learning to help optimize bidding for conversions. It makes it easier for marketers to increase sales, leads, ...