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California has quietly handed its residents a powerful new privacy weapon, a centralized system that lets people tell hundreds of data brokers to erase their personal details with a single request.

This story was originally published by CalMatters. Sign up for their newsletters. The California Privacy Protection Agency kicked off 2026 by launching a tool that ...

You’ve been planning on fixing your brakes and Googling auto repair shops. At the same time, you have been longing to buy butterscotch fudge ripple ice cream and searching for it on your Instacart app ...

If you’ve ever Googled yourself and found an address, phone number or family link you didn’t remember posting—welcome to the data broker ecosystem. It’s bigger than most people realize, and it doesn’t ...

This is read by an automated voice. Please report any issues or inconsistencies here. California launches DROP, an online platform enabling residents to request all registered data brokers delete ...

If you have ever tried to opt out of a data broker site, you know the drill. You search. You scroll. You click through layers of legal jargon. Then you wonder if they even want you to find the exit ...

The California Privacy Protection Agency kicked off 2026 by launching a tool that state residents can use to make data brokers delete and stop selling their personal ...