Implementing the right strategies helps marketers grow their customer base and optimize budgets. The two primary types of marketing, inbound and outbound, achieve these goals in different ways. To ...

Whats the difference between inbound and outbound marketing, and can they be combined into a winning digital marketing strategy? We asked the experts. The digital marketing world changes every single ...

For most B2B companies, it’s important to focus on both inbound marketing and outbound marketing. These distinctive approaches are complementary in many ways, so if you use both efficiently, you can ...

Inbound cash flow is any currency that a company or individual receives through conducting a transaction with another party.

It’s no secret that outbound marketing is no longer an efficient way to advertise your business. The rise of the internet and the omnipresence of social media means that customers are now more savvy ...

Generally speaking, there are two broad categories of tactics that most recruiters consider: "inbound recruiting" and "outbound recruiting." Each represents a completely different philosophy about the ...