In 2026, LEGO introduced the next phase in the interlocking bricks story with the debut of the SMART Play system. Though the set, as well as others using the new system, comes with all the standard ...

Small speakers hum as two "Star Wars"-themed Lego lightsabers clash. Lights beam from the top of a Lego-built airplane. A roaring engine sound kicks in as multiple vehicles race across the floor. It's ...

Well, that’s exactly what Brick My World offers. This innovative app is here to make custom Lego creation fun and accessible for everyone, whether you’re a seasoned builder or just getting started. By ...

When Lego bricks meet automotive engineering, magic happens. The Danish toy company and British supercar manufacturer McLaren have outdone themselves with their latest collaboration: a fully drivable, ...

LEGO's new SMART Play System blends embedded electronics, sensors, and wireless tech into the familiar classic bricks, ...

Whether you're Lego-curious or a devotee of the church of the colored brick, you can now turn your real world into model versions without any bone of creativity, thanks to this clever tech. Create a ...

The Lego Smart Brick won our Best in Show award at CES 2026, and it was no wonder after watching Lego designer Maarten Simons’ expert demo there. So I thought: why not let you virtually attend the ...

LEGO stunned fans and tech watchers at CES 2026 with a groundbreaking announcement that could reshape how physical play meets interactive technology. The toy maker introduced its LEGO SMART Play™ ...

A much-hyped LEGO Game Boy set is apparently in the works, courtesy of a leak on FalconBrick Studios, an Instagram channel that has been reliable in exposing LEGO items prior to official release. The ...

It's Lego's latest exploration into bringing technology into its traditionally analog toy sets. Adult Lego fans told Business Insider how they felt about the move. Small speakers hum as two "Star Wars ...