Streaming hit a new record in December, accounting for 47.5% of all TV viewing, according to the latest edition of Nielsen’s ...

Nielsen says (via The Hollywood Reporter) that US streaming figures for December 25 beat the previous 2024 record, also set ...

Streaming captured 47.5 percent of television viewing in December, achieving the largest share ever reported in Nielsen’s The Gauge. Streaming dominance in December was anchored by a Christmas Day ...