The last column was about evaluating advertising, a business expense that can be very pricey and wasteful if not done right. I thought it might be useful to offer some thoughts on evaluating another ...

Graphic identity files are available for download in print (CMYK) format, web and electronic (RGB) color formats, and as a PNG file. Where possible, transparency has been preserved for ease of use.

Few marketing projects pack the punch of a logo design or redesign: Your firm’s logo is the primary visual messenger of your brand, appearing on materials ranging from court filings to Koozies. It’s ...

A number of major brands took time to rethink their logos this year. Most recently, and perhaps most notably, Yahoo introduced a new logo to some considerable backlash and buzz. There seems to be an ...

Five years ago, while preparing for a brand design project, I examined the logos of the top 50 law firms in the U. S. Here’s what I found: lots of simple text treatments, an abundance of muted colors, ...

There’s no question that a brand’s logo is one of the more identifiable and vital parts of company’s branding. For that reason, B2B brands with exceptional logos should be recognized. Like the Nike ...

Our wordmark can appear in three colors: Northwestern Purple, white, and black. In most cases, use Northwestern Purple or white; black should be reserved for when color is not an option. In some cases ...