Consumers are bombarded with unending streams of information on millions of products from thousands of companies. Positioning is a strategy to get your company and products noticed; it actually refers ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Marketing is more of a science than its more creative counterparts – advertising, public relations and promotions – but, despite its emphasis on research and number-crunching, marketing still relies ...

Positioning shouldn't be left to chance. Unless you do your research, your message to the market has almost no chance of getting through and hitting the mark. This article explains why you must ...

How to create a lasting perception about your brand that makes you stand out from the competition. There’s a lot of wisdom behind the phrase, “Out of mind, out of business.” Marketing experts Al Ries ...

Every brand wants to be top of mind with potential customers. But this takes more than a catchy slogan or a sleek logo, especially when you're forging relationships with B2B clients. You need to ...

As we discussed in a previous post, a well-positioned firm—one that occupies a distinct place in the minds of buyers—has many marketing advantages over its competitors. However, even under the best of ...