Mercury was launched in 1938 as a mid-tier brand to flesh out Ford's lineup. Bosses had decided that there was too much of a gap between the most expensive Ford model and the base-spec Lincoln model, ...
Before Mercury discontinuation in 2011, the Blue Oval division served as a bridge between regular Fords and high-end Lincolns. While that strategy worked well for a while, Mercury largely lived in ...
Mercury began life as a step above standard Ford fare but ended its days as a mere carbon copy of its corporate sibling. In between, it delivered memorable models that sought to distance themselves ...
The 1950 Mercury Eight did not simply roll off the assembly line as another postwar American sedan. Within a few short years, it became the definitive canvas for customizers, the shape that turned ...
During the early 2000s, Mercury attempted to reshape its image with a modern Marauder that brought back serious muscle and class in an impressive full-size drop-top package. However, only a ...
When it comes to classic cars from the 1950s, I'm a big fan of orphan brands. I usually favor rigs with Hudson, Studebaker, and Packard badges, but a certain Mercury model is also high on my list. I'm ...