H ow lo ng di dit t ake yo u to r ea d t his sent en ce? (How long did it take you to read this sentence?) That, right there, ...

Many nonprofits underestimate the intelligence of their constituents by sending out scores of “updates” and other messages that are really just thinly disguised pitches for money. This can be taken as ...

Text message reminders don’t increase flu vaccinations in pregnant women, according to a small pilot study. “Text messaging may be effective in some contexts and not in others,” lead study author Dr.

Forbes contributors publish independent expert analyses and insights. Chris Smith is an investor who covers UK & European funding and tech. Cold messaging has boomed in the era of widespread ...

One of the definitions of message is “an inspired communication from a profit or religious leader.” Message is also defined as “an implicit meaning” – as in, what was the unspoken intent or ...