Ads are a bigger part of mobile game revenues these days, and Unity is unveiling its playbook for mobile game advertisers to increase revenues in the holidays through ads. Unity said it surveyed 4,094 ...

Mobile game developers and publishers, with hundreds of games and millions of installs, are protesting Unity’s new controversial install-based pricing model by turning off ad monetization services for ...

Nexxen recently announced a partnership with Unity Software that integrates Unity’s in-app mobile gaming inventory into Nexxen’s platform, giving advertisers access to AI-resilient, ...

AppLovin (APP) is seen as the “dominant” player in the mobile advertising space, even as Unity (U) is undergoing a “successful turnaround,” Wedbush Securities said. “AppLovin currently has a ...

Rewarded video ad engagement in apps rose by 3.2% year-over-year globally in 2023, according to Unity’s Mobile Growth and Monetisation Report 2024. Engagement with the format is said to be highest ...

In protest, 19 companies have disabled Unity’s ad monetization in their games. In protest, 19 companies have disabled Unity’s ad monetization in their games. The game developers affected by Unity’s ...

With all the drama swirling around Chrome’s now-scrapped plans to deprecate third-party cookies, it’s easy to forget that the fate of Google’s mobile advertising ID (GAID) still hangs in the balance.

Unity has announced that Unity Ads will be available for in-app bidding through LevelPlay in open beta. The new process is aimed at solving the problem of managing multiple SDK’s and price targets ...

And now you’re up to date, in case you weren’t following this week’s drama. If Unity does decide to pull out of its planned $4.4 billion merger with ironSource and accept AppLovin’s $20 billion ...

Find your next quality investment with Simply Wall St's easy and powerful screener, trusted by over 7 million individual investors worldwide. Unity Software (NYSE:U) has partnered with Nexxen to bring ...

Unity's strategic revenue surge and AI push boost growth prospects, but transition risks and flat near-term revenue may keep ...

AppLovin's (APP) presence in mobile advertising is still exceptionally strong, based on the prowess of its MAX, Adjust, and AXON platforms, Wedbush Securities said. However, there does appear to be ...