Judging from the panoply of motivational books, speeches, videos, and how-to guides, you'd think that psychology has the surefire answer that can explain the simple basis for our many complex ...

Large language model-based chatbots can't effectively recognize users' motivation when they are hesitant about making healthy behavior changes, but they can support those who are committed to take ...

When performance issues look like people problems, they’re often really system problems—and this post shows how to spot the difference before you try to fix the wrong thing.

“IT’S NOT WHAT we don’t know that gets us in trouble. It’s what we know for sure that just ain’t so.” So goes a quote by Mark Twain that gets right at the heart of many commonplace errors. Oftentimes ...

Affective pain leads to inhibition of dopamine neurons decreasing motivation, but it can be restored. Washington University in St. Louis (MI, USA) researchers have uncovered the neuronal circuitry in ...

Like an online retailer trying to woo a customer back by offering a 10% discount on the boots they’ve been eyeing, education researcher Angela Duckworth wanted to understand how to incentivize ...

Harte Hanks on Tuesday unveiled its inaugural Most Motivating Brands Index, a list of brands ranked according to their ability to influence consumer behavior. Google rated the highest on a number of ...

This article has been excerpted from The Power of Loyalty by Roger L. Brooks, available from Entrepreneur Press. The best way to motivate customer behavior is to provide an incentive or reward for ...