Over the past weeks, we’ve seen major economic changes due to the coronavirus and associated lockdowns. Consequently, some companies are reluctantly letting go of their pay-per-click (PPC) marketing ...

Once brands decide to start a PPC program, they often want to get moving immediately. However, there are a few things they either haven’t thought of or need a reality check before they’re truly ready ...

Most experienced PPC specialists will recognize the telltale signs of PPC mismanagement. But if you’re not a PPC professional – maybe you’re a business owner or marketing director – you might overlook ...

A pay-per-click (PPC) program can be one of the most beneficial aspects of your marketing strategy. When done right, it can help drive traffic, grow revenue and offer helpful insights into your target ...

AI is helping PPC managers focus more on strategic initiatives, such as campaign inputs and back-end management, rather than manual operations. Increased efficiency and effectiveness? This evolution ...

Many search engine marketers think they don’t need to account for organic listing position when making pay-per-click buys, either because no relationship exists between the two or the relationship is ...

Search Engine Watch Forums held a poll that asked forum members what their perceptions were of the most improved pay per click program in 2007. There were only 4 votes, but the clear winner is Yahoo ...

Silos have always been a problem in the digital marketing world, limiting the ability of marketers to understand the full scope of the customer’s journey. This is why now more than ever before ...