Emily Reynolds is the founder & CEO of the award-winning R Public Relations, providing expert-level PR, publicity & crisis comms services. Transparency, adaptability and consistency are crucial to ...

A good PR campaign is like a well-baked cake—it has everything you want, looks great and everyone loves it. However, a small-business owner or the director of a nonprofit oftentimes doesn’t have the ...

Many brands turn to PR when they want to announce a new collaboration, product, or service, but, by far, the most successful use their PR strategy around the clock. That level of promotion requires ...