Many brands are already seeing success with AI in marketing—examples include personalized product recommendations, automated ad bidding, and AI-generated content. These innovations allow businesses to ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Digital marketers estimate that the average American is exposed to between 4,000 and 10,000 ...

Ecommerce is rapidly evolving, with the lines between physical and digital shopping experiences becoming increasingly blurred. In 2023, a McKinsey study found that 71% of consumers expect personalized ...

Want your customers to connect with you, feel attached to you, and be committed to staying with you? Then personalize the experience. The recent Gladly 2020 Customer Expectations Report surveyed more ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

“Remember that a person’s name is, to that person, the sweetest and most important sound in any language.”- Dale Carnegie, How to Win Friends and Influence People Think about it: when you’re speaking ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

How do you strike the right balance between delivering personalized marketing experiences and protecting user privacy? Is it a zero-sum game in which one goal undermines the other, or can they ...

With most consumers demanding personalized shopping experiences and email inboxes exploding at the seams, optimizing your email marketing is necessary for getting your business noticed. Gone are the ...