Powder coating is a process where powder is applied electrostatically onto alloy wheels. For wheel customization, it is far more durable than paint. We got an inside look at how wheels are transformed ...

Following is a transcript of the video. Narrator: This is powder coating, a process where colored powder is applied electrostatically onto alloyed wheels. It's far more resistant to weather damage and ...

Why is it called powdercoating? To put it simply, the coating is originally applied as a thermosetting powder made up of polyester, epoxy, and acrylic resin combined with various crosslinking ...