Google’s latest update to its Privacy Sandbox comes at a critical juncture as the company rethinks its approach to phasing out third-party cookies from its Chrome ...

The U.S. and UK regulators suspect that Privacy Sandbox, which has been in the making for five years, could give Google too much control over the digital advertising ...

In a material development that will likely have a big impact on online business models, Google is no longer proposing to deprecate third-party tracking cookies in its Chrome browser. Instead, it ...

Sophia Cao, RTB House’s newly appointed director of private advertising advocacy, knows how to play nice in the sandbox – because, well, she used to work there. Cao moved to Ad Tech Land in May after ...

Alex Cone, product manager for the Google Privacy Sandbox, addressed some of the industry’s burning questions during AdExchanger’s Programmatic IO event in New ...

Small ad-tech firms are raising competition concerns over Google’s long-brewing cookies alternative, Privacy Sandbox, at a time when the internet giant’s digital ...

The Competition and Markets Authority (CMA) on Monday updated its latest report on the implementation of Google's Privacy Sandbox, but it appears the European ...

Google just quietly killed something you may never have used or heard of: Privacy Sandbox. You should grieve this death anyway, because the implications are grim ...

The UK Competition and Markets Authority released Google today from its legally binding Privacy Sandbox commitments after the CMA concluded that competition concerns ...

Google's plan to replace cookies in Chrome with new tech faces new pushback from adtech firms. Index Exchange and Criteo described significant revenue risks to ...