Many customers are moving away from one-size-fits-all products and choosing companies that offer customized experiences. This could be a bottle of soda with your name on it or vitamins packaged ...

Fifteen years ago in 1999, Nike effectively turned the footwear industry and product as we know it on its head. The launch of NIKEiD suddenly put the power of design and customization in the hands of ...

Editor’s note: Liraz Margalit serves as Customer Experience Psychologist for ClickTale. Her job involves incorporating theory and academic research into customer analysis, building a conceptual ...

Custom products are nothing new, but ecommerce firms are discovering the additional revenue potential that can be generated from online product customization. Ecommerce firms are discovering the value ...

A key challenge facing automotive and industrial equipment manufacturers is keeping pace with growing demand for customized, digital products and services. Combining a range of today’s new ...