Product promotion is a fundamental component of a business marketing plan. Consider the sales venue and the demographic when choosing which type of promotional product strategy will be most effective.

Opinions expressed by Entrepreneur contributors are their own. Promotional products are a traditional form of marketing: Find a useful product, print your logo on it and distribute it to the people ...

When organizations seek to improve brand visibility, choosing the right promotional products can significantly impact their success. Promotional items must not only attract attention but also resonate ...