Product sampling may not have posted the double-digit growth of recent years in 2000, but the tactic remains vital to many brand plans as marketers devise increasingly creative ways to pass out the ...

We’ve done product sampling for a number of clients, and it’s a very effective way to influence buying behavior for a brand. An Arbitron* study indicates that 2/3 of people will take a free sample ...

For years brand marketers have used product sampling to introduce new products and solicit consumer feedback. That technique remains viable, but has advanced with the explosion of digital solutions.

The concept of product sampling seems incredibly simple: you give consumers a little piece of your product with the hopes of a favorable experience, a purchase and ideally, loyalty to your brand.

At Gordon Grade Coffee Company's office in Midtown Manhattan, 2,000 individual servings of Dr. Drip's eco-friendly premium drip coffee are ready to be shared with the masses. The start-up plans to ...

Many types of businesses use product samples to allow potential and prospective customers to experience their products in hopes of enticing them to buy. Restaurants, for example, might offer free ...