AI offers great benefits to retailers, but using personal data to set individualized prices, called surveillance pricing, ...

In today’s hyper-competitive retail landscape, pricing decisions can make or break profitability. Gone are the days when a simple "cost-plus" model could guarantee profitability. Consumers are more ...

The Manufacturer's Suggested Retail Price (MSRP) is a recommended price point set by manufacturers to guide retailers in selling their products. This price typically encompasses all associated ...