No watch brand even competes with Rolex for communicating success and prestige without saying a word. The Submariner, Datejust, Daytona and other models are immediately recognizable around the world, ...

Rolex’s presence at Watches and Wonders 2026 – the world’s most important and biggest watch tradeshow – was built around a single, big idea: celebrating 100 years of the Oyster Perpetual case, the ...

Watches and Wonders 2025 is upon us. Click here for all our reports from the watch world's biggest annual event. Over the weekend, Roger Federer was spotted wearing a Rolex. Normally, this wouldn’t be ...

Watches and Wonders in Geneva has showcased new luxury timepieces from top brands like Rolex. Rolex, Patek Philippe, and Vacheron Constantin debuted new models this week. The event comes amid concern ...

That’s because, along with the steel Daytona and steel Submariner, the steel Pepsi “is one of the most popular models Rolex has ever made,” Paul Altieri, CEO of Bob’s Watches, tells Robb Report. “It’s ...