The method used to round numbers in accounting may portray an accurate or inaccurate appraisal of a company's financial condition. The amount of error increases with ...

Round numbers are handy—they’re easy to add, subtract and remember. But they’re not so helpful when it comes to crowdfunding. A new study by researchers Tse-Chun Lin and Vesa Pursiainen found that ...

Setting a price just below a round number ($39.99 instead of $40) may lead consumers into thinking a product is less expensive than it really is -- but it can sometimes backfire on sellers, a new ...

The study shows reaching a goal expressed in round numbers results in higher levels of customer satisfaction. That was particularly true when the final goal was still distant. Hitting intermediate ...