The SRAM pART Project in Park City, UT is the fourth incarnation of the bike part sculpture charity auction, which was also held in Chicago, New York City, and Salt Spring Island in British Columbia. ...

Can you feel it? The Force is here. As we published in our extensive SRAM Red AXS eTap coverage and early review, SRAM was transparent about a Force eTap AXS group coming in April when it unveiled the ...

When it comes to bicycle technology, Sram is a brand that has gained the trust of a wide range of cyclists all over the world. Its products have always been about performance, and its top-range ...

Thirty-one years after he founded bike-parts maker SRAM, Stan Day has stepped down as CEO. This week, he handed over the job to Ken Lousberg, a veteran manufacturing executive who joined the company ...

New SRAM TT aero-specific hydraulic disc brakes for RED, Force, and Rival. Plus short RED cranks down to 150mm & more!

SRAM launches a range of new products in the form of shorter crank arms, aero TT brake levers and some updated hardware ...

Solve Cycling Problems With These Expert Picks ...

American bicycle component manufacturer SRAM has recently taken over Amprio, a German e-bike systems manufacturer under the Rheinmetall Group of companies. This could very well be the sign e-bike ...

Sometimes my personal interests lead me to learning about some really great companies. I’ve been a serious bicyclist since age 13 (that’s a long time), and I worked as a bike mechanic ages ago, and ...