Housing affordability continues to discourage many buyers and limit home sales. The numbers: Confidence among home builders ticked down in August as home-buying demand remains weak, and builders are ...
The spring homebuying season is in full swing. But what is typically the busiest time of year for homebuilders has not lived up to the hype in 2025. As builders struggle to close sales, resulting in ...
In a “normal” housing market environment, giant homebuilder PulteGroup—which is worth $23 billion—spends $18,000 to $21,000 on incentives on a $600,000 home sale. But with affordability strained and ...
Hovnanian Enterprises’ HOV5.33%increase; green up pointing triangle third-quarter profit plummeted, with the company saying a stagnant housing market forced it to offer significant incentives to ...
‘HPE is providing substantially more dollars for both selling more and getting new business,’ says Pat O’Dell, the head of HPE’s North America Partner Advisory Council. Pat O’Dell, the head of HPE’s ...
Rebates, tax credits make it easier to market high-end, high-efficiency products In the world of residential HVAC products, “high-end” usually means high efficiency. The abundance of available ...
When your revenue teams talk endlessly about scaling, they primarily consider hiring, territory design, enablement, and pipeline coverage. What they forget is there’s another lever that directly ...
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Home builders boost sales incentives to 5-year high as they struggle to sell newly built homes
The numbers: Confidence among home builders ticked down in August as home-buying demand remains weak, and builders are throwing more sales incentives at buyers to boost sales. Builders’ sentiment in ...
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