Targeting featured snippets is not a new SEO strategy. For several years now, SEO professionals have shared common best practices used to earn these coveted paragraph, list, or table results. But ...

Studies have shown that nearly 30 percent of Google search results contain featured snippets. That number is expected to continue to increase dramatically as the adoption of voice search grows. It has ...

This doesn't mean all featured snippets need to be new and fresh, it just means when the answer needs fresh content - Google will want to find fresh results. Google’s Vice President of Search, Pandu ...

Obama's planning a coup? Women are evil? Several presidents were in the KKK? Republicans are Nazis? Google can go spectacularly wrong with some of its direct answers. Here we are again. Google’s in ...