Unity Software (U) has laid the groundwork for the future of augmented reality (AR) as the prime provider of the Unity game engine for creating virtual worlds and top mobile games. The company has an ...

Using a new augmented reality (AR) service called Pachube, you can use your smart phone to "see" invisible environmental data about air quality and energy consumption. And we’ve got another amazing AR ...

Apple lost bids for trademarks covering augmented-reality developer app names Tech giant told federal court that "Reality Composer" and "Reality Converter" can be trademarked Feb 26 (Reuters) - Apple ...

Augmented reality (AR) uses cutting-edge technology to add artificial, digital qualities to real-life objects. Learn how AR ...

Data integration company Safe Software Inc. today announced two major additions to its FME Platform that are aimed at bringing easier data access and spatial intelligence to the forefront of ...

NEW YORK, Nov 16 (Reuters) - Meta's (META.O), opens new tab head of augmented reality software is stepping down from his role, a company spokesperson told Reuters on Friday, raising questions about ...

A concept artist created an answer for anyone dubious about the usefulness of augmented reality. His video demonstrates how AR could give an Apple Card user their balance and recent transactions with ...

Apple won’t integrate rear-facing 3D sensors in this year’s iPhone lineup, according to one reliable analyst. Earlier predictions suggested the company would make the upgrade in an effort to deliver ...

Feb 26 (Reuters) - Apple AAPL.O has filed a lawsuit in Virginia federal court challenging the U.S. Patent and Trademark Office's refusal to grant trademarks covering the company's augmented-reality ...

NEW YORK (Reuters) - Meta's head of augmented reality software is stepping down from his role, a company spokesperson told Reuters on Friday, raising questions about the company's progress in ...